
Startup Equity Instruments
Explained Like You're Smart, Not a Lawyer
For US-based B2B founders (Angel → Series A): the basic equity building blocks every startup uses—and why mistakes here quietly explode later.
TL;DR
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Startups issue equity in several forms: stock, options, restricted stock, warrants, and convertible securities like SAFEs and notes.
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Each instrument behaves differently for ownership, control, taxes, and cap tables.
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Most founder mistakes come from mixing these up or issuing them without the required approvals, documents, or valuations.
What Is Equity?
Shares / Stock
Definition: Shares (or "stock") represent ownership in a company.
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"Stockholder" and "shareholder" mean the same thing
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Delaware corporations (most startups) use "stockholder"
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California often uses "shareholder"
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Different classes of stock (e.g., Common Stock, Series A Preferred) have different rights, preferences, and privileges
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Those differences live in the certificate of incorporation also known as the charter or articles of incorporation
Why this matters: Not all stock is created equal. Investors don't buy "ownership vibes"—they buy specific legal rights.
Stock Options
Definition: A stock option is the right to buy stock later at a fixed price.
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Options are not stock
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Option holders cannot vote and do not receive dividends
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Stock only exists once the option is exercised
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Exercising = paying the exercise price to buy shares
Why this matters: Founders regularly promise "equity" when they're actually granting nothing yet.
Value: Par Value vs Fair Market Value (FMV)
Par Value
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The lowest legal price at which shares can be issued
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Mostly a legal minimum, not economic reality
Fair Market Value (FMV)
The current value of one share.
For Options:
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FMV must come from an independent 409A valuation
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The 409A valuation must be less than one year old to comply with Section 409A of the tax code
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Major events (like fundraising) can invalidate it
For Stock:
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A 409A valuation is highly recommended to determine FMV
Why this matters: Incorrect FMV = tax problems for your team and red flags for investors.
Cap Table Basics
Definition: A capitalization table (cap table) records who owns what.
Fully Diluted Cap Table
Includes:
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Issued stock
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Options
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Warrants
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SAFEs
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Convertible notes
Why this matters: Investors price risk using the fully diluted picture, not the "clean" version founders prefer.
Stock Plans & Equity Incentives
Definition: A Stock Plan (Equity Incentive Plan) allows a company to issue restricted stock or options to employees in compliance with tax and security laws.
Key requirements
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Must comply with tax rules (e.g., Rule 701)
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Reserves a fixed pool of shares
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Must be approved by stockholders within one year of approval by the board
Why this matters: Issuing options outside a plan is one of the most common startup errors—and one of the most expensive to fix.
Vesting (Where Confusion Peaks)
What Vesting Means
For Stock:
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The purchaser owns the stock immediately
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The company can repurchase unvested shares at cost if the person leaves
For Options:
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Vesting controls when the option can be exercised
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No vesting = no exercisable option (unless the option is granted as an early exercise option)
Common Terms
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Cliff: period where nothing vests
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Vesting Schedule: timeline of vesting
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Standard schedule: 4 years, 1-year cliff
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Vesting commencement date: when vesting starts (must be before the grant date)
Exercising Options
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Can exercise vested options while providing services
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After leaving, typically 3 months to exercise
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Unexercised options are canceled
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Most options expire after 10 years
Why this matters: Miss an exercise window and equity disappears permanently.
Restricted Stock
Definition: Stock issued upfront with restrictions until vesting.
Key Features
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Immediate ownership and voting rights
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Company can repurchase unvested shares if the person leaves
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Vested shares are fully owned
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The issuer and holder of the stock may be subject to additional tax liabilities if the stock is issued below FMV
Why this matters: Restricted stock behaves very differently from options—especially on departure.
Warrants
Definition: Warrants are rights to buy stock later, similar to options.
Differences
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Usually issued outside a stock plan
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Often granted to entities (not employees)
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Common in commercial agreements
Why this matters: Warrants still have the potential to dilute ownership and must be tracked.
Convertible Securities
SAFEs
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Money now, equity later
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Convert during a future financing
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No stock until conversion
Convertible Notes
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Debt that may convert into equity
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Have repayment mechanics
Cap Table Treatment
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Tracked
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Not counted as issued stock until conversion
Why this matters: Ignoring convertibles makes your cap table fictional.
Required Compliance Steps (Non-Optional)
Equity can only be issued if all of the following are true:
Board Approval
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Required before issuance
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Grant date = board consent date
Share Availability
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Stock: enough authorized shares
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Options: enough plan-reserved shares
Options Require
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An option plan
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A valid 409A valuation (< 1 year old)
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Signed option agreement
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Signed exercise notice (when exercised)
Stock Requires
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Board consent
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Signed stock purchase agreement
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Purchase price paid
Some states require securities registrations. This affects compliance—but not the cap table.
Why this matters: Unsigned, unpaid, or unapproved equity does not legally exist.
FAQ
Q: Are options equity?
A: No. They are a right to buy equity later.
Q: Can I issue equity without board approval?
A: No.
Q: Does unpaid stock count?
A: No.
Q: Do SAFEs dilute ownership today?
A: Economically yes, legally no—until conversion.
Bottom Line
Equity instruments look similar but behave very differently.
Most founder horror stories start with "we thought this was fine."
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